making it about us

The Old Spice "'The Man Your Man Could Smell Like' answers the Internet's questions" two-day event will some day soon be studied at the university level. Responsive, socially in-tune, Web culture-friendly marketing campaign, thy name is Success!

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by Matthew Stringer 

i want you to notice when I'm not around

I think David Fincher is going to hit this baby out of the park. It's been mentioned that this is part legal drama, part coming-of-age story, but it's clear that they're reaching in a little deeper to capture what's changing in our world because of social media. A film that could easily be seen as merely topical or trendy may instead excel at depicting what's at the heart of 21st century communication - the desire to be truly heard. To me, that's actually cool.

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by Matthew Stringer 

pranking your friends, the clay shirky way

share, collaborate, take collective action. for the lolz.

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by Matthew Stringer 

emulating conan

via Clay Larsen's Threadless t's submission on flickr.com

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by Matthew Stringer 

using chatroulette to conduct surveys

Disclosure: I write Nerd Acumen.

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by Matthew Stringer 

hipster animals

Because hipster people just aren't enough.

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by Matthew Stringer 

predicting future jeopardy clues

Click image for full effect (image+audio)

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by Matthew Stringer 

mining trutv's 'conspiracy theory' for unintentional laughs

via whoa-whoa.ytmnd.com by YTMND user TheJules

Click image for full effect (animation+audio)

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by Matthew Stringer 

search stories

google won't be the only ones making them

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by Matthew Stringer 

canada's history

click here to learn the truthiness. story.

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by Matthew Stringer